London can justifiably claim to be Europe’s strongest retail market, and one of the top retail destinations in the world. The capital is home to more international retailers than any other city in Europe, according to JLL’s Destination Europe 2015, which examines the presence of in excess of 250 top international retailers across Europe’s key retail markets. London continues to act as an entry point to Europe for international brands; J Crew, Tom Ford, DSquared2, The Toy Store, John Varvatos, Karl Lagerfeld and West Elm are some of the latest entrants to the market.
London’s retail market benefits from a strong international customer base, with a considerable proportion of retail sales driven by tourists, as well as from its size, maturity, transparency and healthy growth outlook. London is also the most attractive destination for luxury retailers in Europe, marginally ahead of Paris. As a consequence, retail space in New Bond Street commands the most expensive headline rents in Europe.